Meet the PhotoRocket Team

Scott Lipsky, Founder & Executive Chairman

Scott founded PhotoRocket in late 2009 and is active in articulating vision, strategy and product development. 

Scott launched his career as a technology entrepreneur in 1981, at age 16. In 1987, after 6 years of consulting and writing custom software for small businesses, he joined Babbage's - later GameStop (GME), which eventually grew to be a 6,100-store Dallas-based international retail chain - to launch and lead their technology department.

With growing inquiries for licensing rights to GameStop's technology, Scott launched Omni Information Group in 1991 serving as the company's President and Chief Architect. Omni quickly became a leader in the retail technology solutions sector, winning major clients including Barnes & Noble.

In 1994, Scott joined Barnes & Noble (BKS) as Chief Technology Officer of its retail and college bookstore divisions (currently over 1,200 locations).

In 1996, Jeff Bezos asked Scott to join Seattle-based Amazon.com (AMZN) as its Vice President of Business Expansion, where Scott played a leading role in Amazon's early expansion.

Scott then co-founded Avenue A | Razorfish (aQuantive) and served as its Chief Technology Officer. The company was sold to Microsoft in 2007 for $6.6 billion (the highest amount ever paid by Microsoft for any acquisition).

In 2003, Scott founded GalleryPlayer - the world's leading provider of high definition imagery and technology for the explosive flat screen TV markets. GalleryPlayer's distribution partners included Google, Microsoft, Comcast, Panasonic, Mitsubishi and Samsung. GalleryPlayer was sold in 2008.

Michael Cockrill, President & CEO

Michael leads PhotoRocket's product team. He brings 20+ years of operational experience building both software and software companies.

Previously, Michael was a Managing Partner at Atlas Accelerator, the largest accelerator on the west coast. In that role he founded and purchased new companies in addition to working in executive capacities for over 50 high-tech startups.

Before Atlas, Michael co-founded Mixxer, a 60-person company focused on mobile social networking, where he served as CTO and Vice President of Product.

Prior to Mixxer, Michael spent 9 years at Qpass where he served in various executive roles including VP Product and VP Solutions Architecture and Chief Technical Strategist.

A 9-year veteran of Microsoft, Michael led Product Management on MSN's original e-commerce efforts and the client strategy for Microsoft Merchant Server and Commerce Server.  He led the design and development of the Microsoft Wallet and the Commerce divisions overall payment strategy.

Michael holds a double BS in Computer Science and Mathematics from the University of Puget Sound, in addition to non-degree graduate work at UCLA and the University of Otago, New Zealand.

Jan Hendrickson, Director

Jan has been fortunate to work with early stage companies for over ten years as a venture capitalist and investment banker, in roles capital raising, governing, advising, investing and fund managing. She is co-founder and managing partner of Denny Hill Capital, an early stage, multi-industry venture capital firm supporting the Pacific Northwest’s entrepreneurs, and manages Denny Hill’s predecessor fund which has delivered a ten year performance in the top quartile nationally for early stage venture capital. Jan has served on a number of company boards, providing extensive governance and executive experience, and currently serves as director of butter LONDON, PhotoRocket, Tully’s Coffee (SEC registrant), and CleverSet until its sale to Art Technology Group (ARTG: NASDAQ).

Jan previously served as Vice President with Seattle’s most established middle market investment banking firm, where she represented companies in technology, manufacturing, services, healthcare, and consumer retail markets, managing acquisitions and mergers, recapitalizations, and fundraising transactions. Prior consulting clients include The Boeing Company and New Balance Athletic Shoes. During her career in operations, Jan led or participated in financings in excess of $600 million. In her most recent operations role, she was the first Chief Financial Officer of a $5 billion start-up responsible for financing, constructing and operating a regional mass transit system, which she established as a new credit, closing its first bond issue, $350 million, at historically low interest rates, and achieving the highest credit ratings ever assigned to a transit agency. Prior experience includes Chief Financial Officer for the Port of Seattle’s Seaport where she managed a $600 million capital investment program, and Researcher for Battelle Seattle Research Center on federal DOE, DOT and NRC policy matters.

A native Seattleite, Jan holds graduate and undergraduate degrees from the University of the Washington. She is a past chair and current member of the Woodland Park Zoo Board of Directors, past president and current trustee of the Frye Art Museum, a founding director of the Seattle-based Women’s Bioethics Project, past chair of Wellspring Family Services of King County Board of Directors, and a prior director of Historic Seattle Preservation and Development Authority. Jan can’t live without her running shoes, skis or yoga mat.

Gary Roshak, Co-Founder & Director 

As Co-Founder and Director, Gary Roshak brings 20+ years of industry experience to guide the PhotoRocket team's effort to transform the photosharing experience.

Previously, Gary was Vice President, Mobile Advertisers and Publishers, for Yahoo! Inc., where he had global responsibility for the company's mobile advertising and publishing strategy, products and business.

Prior to Yahoo!, he was vice president and general manager at Marchex, where he was responsible for Marchex's local advertising business, connecting tens of thousands of local advertisers to consumers with search- and call-based marketing technology solutions.

Gary was also a founding member of the executive team that built MFORMA, a leading provider of wireless entertainment content and services to mobile operators worldwide.

His career highlights also include senior executive positions with Unity Wireless, Wildfire Communications, and REALOGIC, as well as leading global project teams for AirTouch. Earlier in his career, Gary held management roles in several leading consulting organizations, including Arthur Young & Co. and PRTM.

Gary is a Phi Kappa Phi graduate of the Rochester Institute of Technology.